P&Bhusri at DPHA 2026: Sculptural Towel Warmers Draw a Crowd in Salt Lake City

Trade professionals and designers got hands-on with our Master and Eternal Spring series—and the response was clear.
When you bring sculptural electric towel warmers to a trade show filled with standard bathroom hardware, people notice.
That was the scene at the 2026 Decorative Plumbing & Hardware Association (DPHA) conference in Salt Lake City. For three days, the P&Bhusri booth became a meeting point for designers, showroom owners, and trade professionals who were looking for something that breaks the minimalist mold.

A Different Kind of Towel Warmer
The goal at DPHA wasn't just to show a product; it was to show a design philosophy. Our booth featured prominent displays of the Master Series and the Eternal Spring series, alongside a selection of our creative bathroom hardware.
The centerpiece—our signature free-standing banner featuring the organic, flowing steel form of one of our masterpieces—caught a lot of eyes from across the exhibition hall. It perfectly captured our design ethos: inspired by natural elements like weathered stone, rivers, and karst landscapes, and crafted in premium stainless steel.
Walking up to the booth, attendees could see the physical products up close. Instead of the usual straight lines and plain bars, they saw towel warmers that look like contemporary sculpture.
"Functional Art" in the Flesh
Photos only go so far with high-end products. The true test is how the materials feel, how the finishes catch the light, and how the design language holds up when you're standing right next to it.
That’s why the hands-on displays drew crowds. Our team demonstrated our wide selection of standard and non-standard color finishes, allowing designers to visualize how a piece would fit into their specific projects.
Time and again, the same phrase came up from visitors: functional art. It’s a term industry professionals use when a piece of hardware does its job perfectly—drying and warming towels—but also elevates the room to something gallery-like.

What Designers Are Looking For
The conversations at DPHA revealed a lot about where high-end bathroom design is heading. Buyers aren't just looking for a heat source. They want a finishing touch that anchors a space.
We spoke with attendees who had compared our collections against high-end Italian brands. The consensus was that P&Bhusri offers a different kind of energy. The Master Series, in particular, was praised for its stronger design tension and natural vitality. For designers building nature-first, eco-conscious spaces, the organic silhouettes resonated immediately.
Beyond the towel warmers, our smaller accessories—artistic towel bars, soap dishes, and basins—also drew attention. Visitors quickly realized that these accessories share the same strong, lively design DNA, making it easy to specify a cohesive look for an entire bathroom.

Thank You, Salt Lake City
The energy at this year’s DPHA conference was incredible. We want to thank everyone who stopped by the booth, asked questions, and shared their own design visions with us.
As a brand focused on high-end designer home products, seeing our work recognized by the people who build and design America's best bathrooms is exactly why we exhibit. P&Bhusri continues to grow rapidly, and the feedback from Salt Lake City confirms that the demand for functional art is stronger than ever.
If you missed us at the show and want to see the Master Series or order finish samples for an upcoming project, our team is ready to help.
For product information, trade inquiries, or finish samples, contact P&Bhusri at info@pbhusri.com .